Archive for the 'e-marketing' Category
If you are in the e-marketing business, you are plagued with the need to constantly upgrade your system. We have to contend, not only with more advance business requirements like viral marketing, but also need to keep track of the fast changing technological landscape.
In fact, most systems will be obsolete in a matter of months if left unchanged!
E-Marketing campaign is no longer easy and straightforward. It used to be that anybody could simply hack out a simple emailer routine to mass send emails to all their entire client list. However, this is DEFINITELY NOT POSSIBLE in today’s context.
Internet Service Providers (ISPs) have erected so many forms of barriers and anti-spam protection to their email accounts that email delivery is becoming a sophisticated operations. And they are not to be blamed… with an increasing number of computers being hacked into by mailicious viruses, trojan horses, etc…. the flood of emails on the internet has been experiencing a meteoric rise.
In an effort to weed out the hgh volume of irrelevant mails, legitimate corporate mailers have been removed accidentally…… If you are thinking of embarking on an e-marketing campaign, do read this article and know what you are up against.
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One of the things we should never, NEVER DO is to send large volumns of mail from our own Home/Office network. In the event that we need to broadcast newsletter to a large number of audience, we should always engage the service of a professional emarketing company. Mass mailing if performed wrongly, can result in your IP and domain name being labelled as a SPAM IP or domain.
This will result in a blockage of your mails from major ISPs and mail servers. Imagine not being able to communicate for a week or two with your corporate clients all due to a negligent mass mailer!
Once a while business owners will buy an email marketing software to send emails to their clients using their home/office computer. Not only is this a very dangerous practice, but you will also have very low throughput rates.